Neo Dystopia was my first campaign as creative director for Judas Sinned clothing. I was responsible for the whole campaign from conception to completion. This includes the ideas, planning, putting together a team and directing the shoot, then creating final graphic and video outcomes, aswell as curating the social media strategy for the launch.
The concept took influence from the colour palette and designs of the garments and centred around a grungy, futuristic feel unlike anything the brand has done before.
