Otsukaresama Desu! (Conceptual Project)

This is a self-initiated conceptual project inspired by my dissertation research into Japan’s unique overwork culture and the phenomenon of karōshi (death caused by working too hard). I created a beak book zine named otsukaresama desu (a commonly used phrase meaning “good work!”), designed as a tongue-in-cheek comment on this societal issue — the idea being it would be given to workers at risk of karōshi and essentially encourage them to keep working. The zine folds out into an A3 motivational poster gone wrong, to be placed on the office walls. I also created a series of GIFs designed to disrupt the flow of social media and reinforce the message.